60 seconds with Ms.Rojan Amirfazlian, Commercial Manager

Sadr Stone will be exhibiting its latest products at The Big 5 Qatar next September. We spoke to the Commercial Manager, Ms.Rojan Amirfazlian; here's what she told us as she prepares to participate at Qatar's international construction event of the year.

Why are you participating at The Big 5 Qatar this year?

Passing successful stages in developing Sadr Stone business and products into our neighboring countries as well as some European countries and Canada, we are to expand the borders of our business, ideas and products into Qatar to broaden our business into this peninsular Arab country.
The GCC’s construction sector represents both challenge and certainty. Sadr Stone products are generally held in high regard and have the features of originality, quality, and exceptional performances. We sincerely look forward to being part of a high–standard GCC market and it is an inspiring opportunity for us. According to the market research conducted by our group we have recognized that the market for project based business is still in high demand and the preference of buyers is shifting to high-quality products with standard packing, on time delivery as well as reasonable pricing and after sales support and services. Having all these features we do believe that we can build a mutual fruitful partnership and collaboration in Qatar and we consider this country as a market which can launch our product to other nations all over the world.

What products will you present at the exhibition?

We will exhibit our premium collection of artificial stones made of light concrete and exposed concrete panels suitable for both interior and exterior walls and building facades. These stones' feature exceptionally thin and light tiles made of light concrete and nano technology creating a sense of harmony that amplifies various designs and long lasting quality.  Our products variety can well meet all the tastes and needs of architects, designers and builders interested in classical, modern or even postmodern designs and architecture. Our exposed concrete panels are perfect for industrial and harsh exposed designs which are very common among the top architects all over the world.

 what do you expect for 2018/19?

We look forward to finding a partner who can collaborate with us and distribute our products in Qatar and GCC market. We will get a large share of Qatar stone market parallel with the growth in construction and building services in this country and the region.
We are also ready to build a partnership with a partner and produce or pack our products in Qatar to distribute it as "Made in Qatar" and launch them to other nations. We will definitely keep up our job and broaden our production lines both in Canada and Iran. We also believe in being innovate and we have always tried to keep up with the pace of technology growth in the globe which has always led into new designs and features in our products.

What are the Top 3 trends in the industry according to you?

The actual trend can be described as the constant search for the thinnest possible exposed concrete panel which at the same time is strong enough and have acceptable durability against climate changes.   
The second trend would be innovativeness, to not only survive but to be the leader in the current global market, one needs to offer new unique and innovative products both technically and apparently. Offering a wide range of products with variety in design, pattern, shape and technical features would be the vital requirements.
Finally, in a constantly evolving building and construction market, customization is the key quality: the custom-made or custom-design product, to the smallest details, is what makes the difference. 

Please mention the challenges that you face in the industry.

Today, our challenge is to achieve the same results abroad, through effective collaboration with foreign companies and successful management of international projects.

 About Sadr Stone -

 Sadr Stone Co. Was established in 2004 in Tehran to manufacture antique stone,artificial stone and exposed concrete panels compatible with nature. After a year, the company’s manager made their massive factory ready for operation in Tehran with the Annual production capacity of 30000 square meters. In order to utilize modern technology and gaining experience from big companies and reputed ones in this field, and also to enhance accuracy and quality of products, Sadr Stone entered into negotiations with Canadian officials. After extensive consultations, Sadr Stone succeeded to reach an agreement to produce its products under the license of this company. and in 2016 Sadr Stone second production line started production in Canada, PEI. Our concerns: Preventing the indiscriminate destruction of the environment Reducing the gasses and toxic pollutants in the air Presenting Eco-friendly products Presenting a new generation of stones with special features Innovation and creativity

Meet with Sadr Stone at The Big 5 Qatar - Location: Stand  2F61 Hall 2

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About The Big 5 Construct Qatar

13-15 October 2020 - Doha Exhibition Convention Centre, Qatar

Bringing the World of Construction to Qatar

The Big 5 Construct Qatar returns to Doha from 13 - 15 October 2020. Catering to the entire construction cycle, the exhibition comprises of seven sectors: 

MEP Services; Building Interiors & Finishes; Building Envelope & Special Construction; Construction Tools & Building Materials; Construction Technologies & Innovations; Concrete; and Plant Machinery and Vehicles.

More than just an exhibition, The Big 5 Construct Qatar features a variety of educational elements such as a unique internationally certified Continuing Professional Development (CPD) workshop programme, technical seminars and business matchmaking.

The Big 5 Qatar is owned by DMG Events (Doha) LLC; a subsidiary of DMG Events International Limited and part of the DMGT Group which is listed on the London Stock Exchange.



An international exhibition and publishing company, dmg events produces 50+ market-leading exhibitions and conferences for the global energy, construction, coatings, hospitality and interior design industries. Established in Doha, Qatar in 2017, dmg events doha has adapted the companies best known brands including INDEX Qatar.